There's so much talk about having gigantic collections of songs being scheduled on automated playlists but that provides no magic for the listener and is exactly as dull as most licensed full power stations which are also automated. Isn't that our main complaint about them?
In my highly sought opinion a radio station must be hosted live to have a character and appeal to an audience.
My introduction to streaming radio in 2007 was a memorable experience, when the first streaming station I ever heard was KPAH from Pahrump, Nevada, with the owner (Harvey) holding a live phone-in show with two lady guests who'd come up the side of the mountain from town to volunteer at the ham-shack home of the 1700 kHz part 15 station with a Rangemaster Transmitter sharing a 60-foot tower.
My station started around that same time and I did some live shows streaming online, but got lazy and began pre-recording the shows and airing the recordings.
As I've looked around the internet I've noticed a few stations that schedule live hosted shows, but most of them just run playlists, which are boring.
Do more live programminmg.